Colombian artist Sofia Vergara has launched her skincare cosmetic brand, TOTY Europe, in partnership with the laboratory Cantabria Labs. This marks Vergara’s first business project in Spain.
Vergara’s skincare line, TOTY Cosmetics already present in the U.S. market since 2023 has recently arrived in Europe. The official launch of TOTY Europe was held on July 2, 2025, at the Four Seasons Hotel in Madrid, marking her brand’s entry into the demanding European market. This collaboration with Cantabria Labs, a Spanish laboratory renowned for its dermatological innovation, represents a key step in establishing Vergara as an international entrepreneur.
TOTY Cosmetics: Sofia Vergara’s brand in Europe
Vergara has taken a decisive step in her business career by expanding her cosmetic line TOTY to the European market. With this brand, focused on comprehensive skincare, the Colombian actress aims to share her vision of beauty with women worldwide, promoting female empowerment and self-love.
During the launch event in Madrid, Sofia shared details about the essence of the brand and the philosophy that inspires it. According to her, the idea of creating TOTY came after years of personally searching for products that would help her maintain healthy, protected, and radiant skin. For Vergara, taking care of her skin has been a priority since her youth, especially due to her sensitivity to the sun and her commitment to a consistent routine that supports her overall well being.
The line includes serums, moisturizers, and cleansers, all developed to nourish, protect, and revitalize the skin. Each formula reflects Vergara’s vibrant personality, who insists that skincare should not feel like an obligation but rather a moment of personal connection and self-care. Additionally, she has emphasized that all products are free from harsh ingredients and suitable for all skin types, including the most sensitive.
The Colombian artist reaffirmed the importance of self-care as a form of physical and emotional well-being, a message she hopes to spread through TOTY. In her own words: “I never leave the house without makeup unless it’s an emergency because of the paparazzi. At my age, I still have the same long hair and wear low-cut tops. It makes me feel sexy; I look good that way, and I don’t like to look careless,” Vergara confessed, reflecting her authentic, confident style in line with her public image.
During her visit to Spain, Sofia expressed her excitement about connecting more deeply with the European audience, particularly in Spain, a country she says feels like a second home. She shared her admiration for the warmth of the people, the rich culture, and the cuisine, saying she always feels “at home” whenever she visits. On this occasion, in addition to promoting TOTY, she also enjoyed some of her favorite dishes: paella, Iberian ham, and gazpacho. “They make me feel delighted and happy,” she said.
Where did the brand name come from?
The name TOTY is a tribute to her childhood and her roots. This was the nickname her family and closest friends called her in Barranquilla, her hometown. “Toty” is not only an affectionate nickname but also a way of bringing a piece of her personal story into each product. For Sofia, this choice carries symbolic value, allowing her to share her identity, culture, and authenticity with the world.
With the launch of TOTY Europe, Vergara not only continues to strengthen her career as a businesswoman but also opens a new chapter in the beauty industry, winning over the international market.