Chiara Ferragni, considered one of the pioneers in monetizing her image through social media, is currently visiting Colombia. The Italian influencer and entrepreneur, globally recognized for transforming digital fashion into a multimillion-dollar business, chose the country as her year-end vacation destination, generating a wave of reactions on social media and extensive media coverage.
Her time in Colombia began in Medellin, where she shared images and videos exploring the city, and continued in Cartagena de Indias, one of the country’s most visited tourist destinations. Each post has sparked enthusiasm among her Colombian followers and has positioned her visit as one of the most talked-about international entertainment topics in recent days.
Medellín and Cartagena, Chiara Ferragni’s destinations in Colombia
During her stay in Medellin, Chiara Ferragni showed her more than 28 million Instagram followers different urban landscapes, moments of relaxation, and details of her experience in Medellin and Guatape. Her posts did not go unnoticed and quickly went viral, highlighting the city’s image as a luxury and creative tourism destination.
After Medellin, the influencer was seen in Cartagena de Indias, where she enjoyed the historic center, the city walls, and the city’s cultural and gastronomic offerings. At this stage of the trip, Ferragni has been accompanied by her sister, Valentina Ferragni, also an influencer, with whom she has shared photos that reflect the relaxed atmosphere of their vacation in the Colombian Caribbean. One of the most iconic photos of the Italian influencer shows her drinking a Costeñita, the most emblematic beer of Colombia’s Caribbean coast. In addition, she has promoted local fashion brands, wearing dresses by Colombian designer Maygel Coronel.
Who is Chiara Ferragni? The influencer who turned her image into an empire
Chiara Ferragni is one of the most influential figures in fashion and digital marketing worldwide. Born in Cremona, Italy, on May 7, 1987, she rose to fame in 2009 with the creation of her blog The Blonde Salad, a platform that quickly became an international reference and reached more than 100,000 daily visits in its early years.
Thanks to her entrepreneurial vision, Ferragni was one of the first content creators to systematically monetize her image on social media, paving the way for the business model that now defines the influencer industry. Over time, she founded Chiara Ferragni Brand, a global fashion label that includes clothing, footwear, and accessories.
Throughout her career, she has collaborated with top fashion houses such as Dior, Louis Vuitton, Chanel, Guerlain, and Hugo Boss, consolidating her status as a key figure bridging luxury fashion and the digital world. On a personal level, she was married to Italian rapper Fedez from 2018 to 2024, with whom she has two children, Leone and Vittoria.