The death of Colombian popular music singer Yeison Jimenez in January 2026 triggered an unexpected cultural and commercial phenomenon in the country, with a significant increase in the consumption of aguardiente, a traditional spirit closely linked to the artist’s public image. In numerous cities and towns, aguardiente sales surged, and bottles were sold out within days, turning the liquor into a symbol of tribute, grief, and collective memory.
Jimenez died on Jan. 10, 2026, in a tragic plane crash in Paipa, Boyaca. The news spread quickly and sparked a wave of reactions among his followers, who gathered in plazas, bars, and homes to pay tribute to him. His music played nonstop, candles were lit, and glasses of aguardiente were raised in his name.
For many Colombians, this ritual felt natural: Alcohol consumption — especially aguardiente — has historically been tied to social gatherings, celebrations, and moments of sadness, as a way to “drown one’s sorrows” during periods of mourning.
Aguardiente as a symbol of mourning and Colombian identity
The spike in sales was particularly evident for Aguardiente Amarillo de Manzanares, a brand founded in 1885 in Manzanares, Caldas. Deeply rooted in rural traditions and popular culture, this liquor gained renewed relevance thanks to Jimenez, who frequently appeared with the iconic yellow bottle at concerts and in promotional materials. Over time, the drink became almost inseparable from his public image.
Following his death, shopkeepers across different regions reported shortages and record-breaking sales. What was once a symbol of regional festivities became a national emblem of remembrance. Raising a bottle of Aguardiente Amarillo turned into a silent gesture of homage — a collective toast to honor the singer’s life, music, and legacy.
From a cultural perspective, this phenomenon highlighted the deep connection between Colombian popular music and aguardiente. More than just a drink, the spirit represents identity, belonging, and shared emotion.
Yeison Jimenez reaches global rankings after his death
The impact was also felt in the digital sphere. In the days following the crash, Jimenez’s music saw a notable surge in global streams. Thousands of fans played his songs as a form of tribute, propelling him to the number one spot on Colombia’s Top 50 and to No. 44 on Spotify’s Global Artist 200 chart, surpassing international artists such as Maroon 5 and Dua Lipa. Before his death, Jimenez did not appear in the global Top 200, making this rise all the more significant.