The prestigious American magazine Billboard, globally recognized for its focus on the music industry, has officially launched in Colombia. Billboard Colombia has been available since December 20, marking a milestone for the country’s musical and media landscape.
The magazine’s expansion into Colombia demonstrates the country’s growing prominence as one of the major musical powerhouses on the global stage. Artists like Karol G, Shakira, Maluma, and Carlos Vives, among others, have elevated Colombian music to the highest levels, earning the country international recognition while establishing themselves as industry icons.
Billboard Colombia: A boost to national talent
The arrival of Billboard Colombia marks a new chapter in the promotion of Colombian music. This local version of the renowned American magazine aims to highlight Colombian talent by publishing news, interviews, rankings, charts, and other specialized sections that have defined the magazine brand worldwide.
The primary goal of Billboard Colombia is to maintain its leadership in promoting both established and emerging artists, while also supporting key players contributing to the growth of the country’s music industry. This commitment will showcase not only the names already shining on international stages but also the new promises of Colombian music.
In the United States, Billboard is renowned for its weekly rankings, which highlight the most popular songs and albums, representing 50% of the global market. The Colombian edition aims to replicate this success by adapting the charts to the local context while maintaining the same high quality. These rankings will not only serve as a reference for national artists but also as a barometer of the impact of Colombian music on the world.
Additionally, Billboard Colombia will place special emphasis on organizing and promoting musical events, establishing itself as a comprehensive platform that connects artists, producers, and audiences.