Bad Bunny once again dominated the global music landscape after becoming the most-streamed artist in the world on Spotify during 2025. The platform confirmed that the Puerto Rican star accumulated more than 19.8 billion streams, an achievement that places him once again at the top of international streaming and solidifies the impact of Latin music on the industry.
The artist’s success was driven especially by his album “DeBi TiRAR MaS FOToS”, which not only topped the charts but also became the most-streamed album of the year. His constant presence in global trends, international playlists, and social platforms reaffirmed his ability to connect with diverse audiences around the world.
One of the most revealing details is that, although Bad Bunny was the global number one, in countries like Colombia he ranked second, where local artists such as Blessd led national consumption. This demonstrates how streaming dynamics can vary between global and regional markets, reflecting the richness and diversity of musical preferences.
Bad Bunny becomes the first artist to earn the Top Global Artist title on Spotify four times
With the release of the annual Wrapped report, Spotify confirmed that Bad Bunny made history by becoming the first artist to receive the “Top Global Artist” title four times. His dominance began in 2020, continued in 2021, repeated in 2022, and now returns in 2025, setting an unprecedented record on the platform.
This recognition is not an editorial choice but a direct reflection of the real listening habits of millions of users. Every play, replay, and playlist inclusion contributed to consolidating this milestone that no other artist has achieved to date.
Bad Bunny’s return to first place also represents a significant shift in global competition. During 2023 and 2024, Taylor Swift had led the worldwide rankings; however, this year she was moved to the second position, highlighting the strength of the Spanish-language urban genre and its dominance in global pop culture.
The impact of Latin Music around the world
The artist’s new triumph confirms the global expansion of the Spanish language and Latin rhythms. Urban music continues to break cultural and linguistic barriers, and Bad Bunny remains one of its leading figures. His ability to blend sounds, explore new aesthetics, and continually reinvent himself has made him a cross-cultural phenomenon that transcends borders.
Additionally, the loyalty of his fan base has been key — reaching nearly 20 billion streams in a single year demonstrates a level of sustained consumption that few artists in the world can match.