A football jersey from the newly rebranded Inter de Bogota was sent to space, marking a historic marketing milestone for Colombian sports as the club seeks to establish a global identity.
The jersey, suspended from a high-altitude balloon equipped with GPS and high-definition cameras, ascended more than 30,000 meters (about 18.6 miles) above the Earth’s surface.
The stunt has now positioned the club as a pioneer in the region, taking its colors literally ‘higher than ever’ and marking a before and after in the visibility strategies of South American teams.
Inter de Bogota sent its jersey to space from Estadio de Techo
The launch took place at the Estadio Metropolitano de Techo in Bogota. The device carried the jersey to the edge of space, where it endured temperatures as low as -50 degrees Celsius (-58 Fahrenheit) and captured the curvature of the Earth against the black backdrop of space.
Inter de Bogota’s jersey ended with the vision of the curvature of the Earth in the stratosphere, and the inclusion of Inter as the first Colombian club to perform an act of this caliber.
No, no es IA. Es la camiseta de tu equipo llegando hasta la estratósfera.
El primer club de fútbol sudamericano en llevar su camiseta al espacio. @TaDa_Colombia #EstaHistoriaEsDeTodos🤍🖤💛 pic.twitter.com/CSjRIrjl2g
— Internacional de Bogotá (@InterBogOficial) January 27, 2026
While similar stunts have been performed by international giants like AS Roma and LA Galaxy, Internacional de Bogotá is the first Colombian team to execute such a feat.
La Equidad’s rebranding and new Ownership
The high-altitude stunt is part of a broader strategy to rebrand the club formerly known as La Equidad. In late 2025, the team was acquired by the Tylis-Porter group, an investment consortium that includes high-profile figures such as Ryan Reynolds, Rob McElhenney, and Eva Longoria.
Local reports suggest the Tylis-Porter group led an investment of nearly USD 20 million, intended both to strengthen the sports offer of the club and to maximize the international projection of the club and the capital.
Inter de Bogota’s new jersey itself features design elements inspired by Bogotá’s identity, including the Eastern Hills (Cerros Orientales), the Andean Condor, and a color palette of white, black, and gold referencing the legend of El Dorado.
Strategic vision
Club officials view the space launch as a metaphor for the team’s ambition. According to reporting by Marca, Mauricio Ucrós, Commercial and Marketing Director of Inter, said, “Carrying our shirt to space is a way of expressing who we want to be: a club that thinks big and believes that from Bogotá stories with global reach can be told.”
The rebranding has already attracted major sponsorships from brands like Sony, Coca-Cola (Powerade), and Bavaria (TaDa). On the pitch, the team has had a mixed start to the Liga BetPlay I-2026 season, with one win and one loss in its first two matches.