Colombian singer Shakira announced that all profits generated by her song “Dai Dai,” one of the official anthems of the 2026 FIFA World Cup, will be donated to children’s education programs in vulnerable communities around the world. The initiative will be carried out through the FIFA Global Citizen Education Fund, an international program aimed at financing educational and sports projects for children and young people from low-income backgrounds.
The artist confirmed that all revenue collected from royalties, digital streams, advertising campaigns, and commercial rights related to the song will be fully donated as part of a social campaign promoted by FIFA and the organization Global Citizen. The project aims to raise more than $100 million during the 2026 World Cup to expand access to education and sports across regions in Latin America, Africa, and Asia.
The announcement marks a new chapter in Shakira’s long-standing social commitment, particularly regarding children’s education. The Colombian singer is the founder of the Fundación Pies Descalzos, an organization that has spent years building schools and developing educational programs for vulnerable children in Colombia.
“Dai Dai” is also expected to become one of the most visible songs of the 2026 World Cup, which will take place in the United States, Mexico, and Canada and is projected to reach an audience of more than 4 billion people worldwide.
“Dai Dai,” Shakira’s official song for the 2026 World Cup, could raise up to $12 million for educational projects
Music industry analysts estimate that the new official World Cup song could generate between $10 million and $12 million in global revenue, a figure similar to the commercial impact of previous World Cup anthems performed by Shakira.
According to market estimates, a large portion of the revenue would come from streaming platforms, YouTube views, advertising campaigns, synchronization in sports broadcasts, and commercial agreements linked to the tournament. Through digital streaming and music downloads alone, “Dai Dai” could generate close to $8 million during the World Cup cycle.
The singer previously achieved major commercial success with her football-related songs. “Waka Waka (This Time for Africa),” the anthem for the 2010 FIFA World Cup in South Africa, generated an estimated $11 to $12 million in revenue, while “La La La (Brazil 2014)” reportedly surpassed $6 million in royalties and advertising deals.
However, this time the artist decided to donate 100% of the profits to global educational projects, transforming the song into both a social impact initiative and a worldwide musical phenomenon.