Paloma Valencia targets youth vote. On Saturday, May 30, 2026, presidential candidate Paloma Valencia held a live broadcast at 6:00 p.m. to conclude her electoral campaign. Titled “An Unfiltered Conversation,” the event featured a direct dialogue with four prominent digital influencers. The session was broadcast on Kick and simultaneously streamed on the Centro Democratico party’s YouTube channel, aiming to connect the senator’s proposals with a younger demographic less than 15 hours before polls open in Colombia.
The broadcast lasted over two hours and forty minutes, maintaining a relaxed atmosphere far removed from traditional political debates. Valencia engaged with Yeferson Cossio, Cintia Cossio, Carolina Gomez, and video game streamer MrStivenTC—a group boasting a combined reach of 30 million followers across their social media platforms.
Digital strategy in new platforms
The campaign’s choice of channels was driven by the need to reach an electorate that largely bypasses traditional media. By utilizing Kick—a platform gaining significant traction in live streaming—alongside YouTube, the campaign ensured both a fresh reach to younger audiences and accessibility for the candidate’s core supporters.
The influencers provided a bridge to a predominantly young demographic accustomed to digital entertainment. The group offered diverse perspectives: the Cossios brought large communities built on entertainment and viral challenges; MrStivenTC represented the gaming community; and Carolina Gomez provided a lifestyle-focused perspective covering fashion, beauty, and travel.
From motherhood to security
The meeting adopted a conversational tone, with participants posing questions from a citizen’s perspective rather than engaging in technical or ideological debate. Valencia opened by highlighting a critical issue: “The biggest tragedy we face as a country is that we have 2.4 million young people who are neither studying nor working.” She also discussed the personal challenges of balancing motherhood with active political life and the complexities of managing family life during an intense national campaign. Throughout the discussion, the senator used direct, accessible language to explain her policy proposals.
On the policy front, national security and public order were central. Valencia emphasized her commitment to combating illegal armed groups, including the National Liberation Army (ELN) and criminal organizations such as the Gaitanista Army (EJG).
Socioeconomic proposals and campaign impact
Highlighting her platform, the senator argued that economic poverty in regional areas disproportionately impacts women. Her proposed government program focuses on strengthening direct state support and financing infrastructure through the “public works for taxes” mechanism. She proposed funding these initiatives by eliminating tax exemptions and curbing corruption in budget management.
While final viewership figures from the influencers’ internal analytics panels are pending, the alliance provided the campaign with significant digital visibility on the eve of the election. The event marked a strategic shift in how the candidate utilizes digital communication to connect with voters.
Election Day schedule
On Sunday, Senator Valencia is scheduled to vote at noon at her polling station in the Chapinero district of Bogota. This follows her earlier appearance in Envigado, Antioquia, where she accompanied former President Alvaro Uribe to the polls. The campaign confirmed that the senator will be joined by her family and key party leaders throughout the day. Following her vote, she will return to her campaign headquarters to await official results from the National Civil Registry.