Colombian startup Plurall stands out among the 100 most innovative startups in the world according the World Economic Forum (WEF). It is the only Latin American startup featured on the WEF’s list.
Why Colombia’s Plurall is among the 100 most innovative startups in the world?
The WEF recently released its list of the 100 most innovative startups in the world. Among tech giants from Asia, Europe, and the United States stands Plurall a startup from Colombia that is revolutionizing access to credit for small entrepreneurs.
Several key factors explain the Colombian startup’s achievement:
Financial inclusion powered by artificial intelligence: Plurall uses AI to offer productive microloans to entrepreneurs who have traditionally been excluded from the financial system, including people with negative credit histories or no prior credit experience.
Social and economic impact: Its business model focuses on addressing structural challenges in Latin America’s popular economy, facilitating access to working capital, digital payments, and financial tools through its own app and its “Bodhi Tree” platform.
Disruptive innovation: The WEF highlighted Plurall’s ability to transform industries through technology, aligning with the program’s criteria of seeking startups with high global impact potential.
About Plurall
Plurall was founded in 2021 to tackle a historic problem: the difficulty microentrepreneurs face in accessing financing. In Colombia, as in many Latin American countries, millions of small merchants and independent workers operate informally or lack credit histories, which excludes them from traditional financial services. Plurall arrived with a bold proposal: to democratize credit through advanced technology and fully digital processes.
Thanks to its innovative artificial intelligence engine, known as Bodhi Tree, the startup analyzes real-time data on sales, invoicing, and behavioral patterns to evaluate each client in a personalized way. This allows them to approve loans more fairly and quickly, without the cumbersome banking requirements that often slow down small business growth.
Unlike traditional banks, Plurall focuses on immediacy and closeness. Its application process is 100% online, with no lines, no paperwork, and no need for physical collateral. Additionally, they offer Visa debit cards and digital accounts, allowing entrepreneurs to manage their finances from their phones and access a line of credit in just minutes.
In just three years of operation, the fintech has delivered loans worth billions of pesos to thousands of small business owners in Colombia and other countries in the region. Beyond the numbers, the social impact is profound: many neighborhood vendors, shopkeepers, artisans, and entrepreneurs who were previously outside the financial system can now invest in inventory, improve their infrastructure, or simply breathe easier when facing economic emergencies.