Colombia successfully concluded its participation at IMEX Las Vegas 2025, one of the world’s most important international trade shows specializing in the meetings, incentives, conferences, and events industry. The South American country reaffirmed its position as one of Latin America’s leading destinations in this global sector.
According to the latest report from the International Congress and Convention Association (ICCA), Colombia strengthened its position as the third country with the most international meetings in the region, increasing from 103 events in 2023 to 114 in 2024, representing a 10.6% growth.
For the country’s authorities, “this result reflects Colombia’s ability to attract global gatherings across multiple destinations, with Bogota, Cartagena, Medellin, and Barranquilla leading the way.”
Colombia successfully wraps up its participation at IMEX Las Vegas 2025
Colombia ended its participation at IMEX Las Vegas 2025 fair on a positive note. The event, held in that U.S. city, focuses on the meetings and conventions industry — a field in which Colombia’s positioning improves year after year.
During the event, which took place from Oct. 7 to 9 in Las Vegas, the “Land of Beauty” presented a strong delegation of more than 20 leading companies and organizations that showcased to international buyers the country’s diversity, professionalism, and strength as a host for international events.
“At IMEX, Colombia had a strong delegation of more than 20 leading companies and organizations that highlight the country’s beauty and strengths in the meetings industry,” said Carmen Caballero, president of ProColombia, the country’s promotion agency.
According to Caballero, “the Colombian Caribbean offers exceptional infrastructure for large-scale congresses and conventions. The Pacific region is recognized for its biodiversity, making it an ideal location for events focused on sustainability.”
She added that “the Western and Eastern Andes combine major business hubs such as Bogota and Medellin with a rich cultural heritage, while the Eastern Plains inspire incentive programs connected to nature and tradition.”
IMEX is held annually in cities such as Frankfurt and Las Vegas, bringing together thousands of industry professionals from all continents. Its main goal is to create a space where destinations, tourism companies, specialized agencies, and event organizers can establish strategic partnerships, learn about the latest market trends, and promote innovation in corporate experience management.
During the trade show, which this year brought together representatives from more than 150 countries, business meetings, specialized conferences, and training workshops are held to address topics such as sustainability, event technology, hospitality, and destination marketing. IMEX has established itself as a key platform for strengthening countries’ competitiveness in the global meetings market and for promoting the professionalization of the industry.
In addition, the fair fosters the creation of international networks and the exchange of best practices among public and private stakeholders. Thanks to its collaborative approach, IMEX contributes to the economic growth of business tourism and to the positioning of host cities as international hubs for major corporate and academic gatherings.
Colombia promoted its top hotels at IMEX 2025
The president of ProColombia explained that the agency leverages the strengths of all these regions to position the country as a versatile and competitive destination that creates added value for international organizers.
Colombia’s participation in IMEX brought together world-class hotel brands such as Hilton Cartagena, Hyatt Regency Cartagena, EM Hotels, Faranda Hotels, Four Seasons, Hoteles Las Americas, and Hotel Poblado Plaza. These companies showcased their lodging options, meeting spaces, and event services available in the country’s main cities and tourist centers.
The Country of Beauty also featured the presence of DMCs, that is, destination management companies specializing in planning and coordinating experiences and services for international groups and events.
Among them were Chic Tours, Colombia57, Colombian Journeys, Contactos, Macondo DMC, Muisca Travel & Events, VAOVA, and Incentivamos Colombia — all recognized for designing personalized itineraries, incentive travel programs, and immersive experiences that integrate Colombian culture, gastronomy, nature, and art.
Likewise, strategic partners such as the Greater Medellin Convention & Visitors Bureau, the Pereira Convention Bureau, Invest in Bogota, and ProBarranquilla highlighted the multi-destination strategy promoted by ProColombia, focused on attracting international events and generating sustainable benefits for host communities.
Colombia strengthens its position as a leading destination for conference tourism
In recent years, Colombia has become one of the most attractive destinations in Latin America for meetings, incentives, conferences, and exhibitions (MICE) tourism. Thanks to a combination of modern infrastructure, growing air connectivity, and a diverse cultural offering, the country has earned a prominent place on the international stage.
Cities such as Bogota, Medellin, Cartagena, and Cali have enhanced their capacity to host large-scale events, featuring world-class convention centers and an expanding hotel network.
Joint efforts between the public and private sectors — led by ProColombia and local tourism offices — have been key to attracting international meetings and specialized congresses in sectors such as technology, health, energy, and education. According to the International Congress and Convention Association (ICCA), the country ranks among the top in the region in the number of registered international events.
Beyond infrastructure, Colombia offers added value that sets it apart: the warmth of its people, its diverse gastronomy, and the possibility of combining business with unique tourist experiences. From tours through the Coffee Cultural Landscape to visits to Caribbean beaches or heritage sites, the country allows visitors to enjoy a comprehensive experience.
With a strategy focused on innovation and sustainability, Colombia aims to continue growing as a hub for business and knowledge in Latin America, consolidating its image as a competitive and vibrant destination for conference tourism.