Since its launch nearly a decade ago, OnlyFans has become a significant income stream for many independent creators. The platform’s chief executive, Keily Blair, announced that creators have earned a combined US$25 billion from the site since it was founded in 2016.
Blair made the announcement during a tech conference in London hosted by Bloomberg. She described the company’s financial success as secondary to the economic opportunities it has opened for individuals around the world. According to Blair, few digital platforms have provided such a direct path to earning personal income by simply sharing content.
Based in London, OnlyFans allows creators to charge fans for access to their posts, which can include photos, videos, and private messages. The company earns a 20% commission on every transaction, while the remaining 80% goes directly to the creator.
From pandemic growth to a broader vision
The platform gained a surge of users during the COVID-19 pandemic, especially as lockdowns pushed many people to look for alternative sources of income. Content ranged from adult material to fitness tutorials, cooking classes, and music performances.
While adult content helped fuel the platform’s rise, OnlyFans is working to change how the public sees it. Blair emphasized that the site hosts a wide range of material made for adult viewers — not necessarily adult content. She mentioned that comedians, athletes, and chefs are all part of the growing list of creators on the platform.
One of those creators is English cricketer Tymal Mills, who recently joined OnlyFans and appeared alongside Blair at the London event. Mills is the first well-known cricket player to sign on with the platform. He explained that for athletes in sports that don’t offer high salaries, platforms such as OnlyFans can be a much-needed source of extra income.
OnlyFans future plans and financial insights
OnlyFans has attracted interest from potential buyers in 2025, with reports suggesting a possible valuation around US$8 billion. However, any sale might face hurdles, especially around online safety concerns and the site’s longstanding ties to adult content.
Despite efforts to promote a wider variety of creators, adult entertainment remains the most profitable category on the platform. The company has tried to attract more creators from other fields, including personal trainers, musicians, and comedians.
Meanwhile, financial filings released earlier this year revealed that OnlyFans’ owner, Leonid Radvinsky, received nearly US$500 million dollars in dividends in 2024 alone. He collected an additional US$204 million in the first four months of 2025. Radvinsky, who remains the majority shareholder, rarely makes public appearances.
When asked about a possible sale of the company, Blair declined to offer details. However, she hinted that the next five years will be crucial for shaping the company’s future and expanding its influence beyond its original audience.