Coca-Cola took a historic step in its brand strategy by inaugurating its first concept house in the world in December 2025. The space, called House of Coca-Cola, opened its doors in the Polanco neighborhood of Mexico City and has become an international benchmark for the company, which chose the country not only for its commercial importance but also for the deep cultural connection the brand maintains with Mexican consumers.
Located at Alejandro Dumas #122, the House of Coca-Cola operates as a permanent space that combines experience, entertainment, and retail. Unlike temporary activations such as the traditional holiday caravan or Coke Studio events, this house is designed to operate every day from 11:00 a.m. to 8:00 p.m., establishing itself as a meeting point between the brand and the public.
The concept features an immersive experience where visitors can learn about Coca-Cola’s history in Mexico, sample beverages, purchase exclusive products, and explore collections of clothing and accessories inspired by pop culture and traditional Mexican elements. With this initiative, the company aims to strengthen its emotional bond with consumers and position itself not only as a beverage brand but also as a relevant player in the urban cultural experience.
@r.cadena55 House of #CocaCola #MexicoCity ♬ original sound – R.Cadena
Mexico, the world’s largest consumer of Coca-Cola
Mexico’s selection as the home of the first House of Coca-Cola is no coincidence. The country leads the world in per capita consumption of this beverage, with an average of nearly 160 liters per person per year, surpassing markets such as the United States. This makes Mexico one of the company’s most strategic territories globally.
This leadership in consumption reflects a long-standing relationship between the brand and Mexican households, where Coca-Cola has become part of family celebrations, social gatherings, and everyday traditions. However, this phenomenon has also sparked debates around public health, given the high rates of obesity and diabetes associated with excessive consumption of sugary drinks.
For the company, the opening of this concept space represents an opportunity to renew its narrative and connect with new generations through an approach centered on experience, design, and culture. The House of Coca-Cola not only promotes products but also seeks to tell stories and build emotional connections in a market where the brand is already deeply rooted in the collective imagination.
Chiapas, the epicenter of Coca-Cola consumption in Mexico
Within the national landscape, Chiapas holds a unique position. This state records the highest per capita consumption of Coca-Cola in the country, with figures that far exceed the national average. Studies indicate that in some areas, such as the municipality of San Juan Chamula, each person may consume up to two liters of soda per day, amounting to roughly 821 liters per year.
Nevertheless, this phenomenon also raises concerns among public health specialists. Rates of type 2 diabetes and obesity in the state are among the highest in the country, and various sectors have warned about the normalization of soft drink consumption from an early age.
In addition, in certain communities, limited access to drinking water has led to the paradoxical situation in which sugary beverages are easier to find than clean water.